主讲题目1：Attribute Granularity and Consumer Preference（属性粒度和消费者偏好）
主讲人1：Xin Ge（葛欣），AssociateProfessor ofMarketing at the University of Northern British Columbia, Canada.加拿大北不列颠哥伦比亚大学商学院市场营销学副教授
主讲题目2：Will they Sign? Predicting the B2B Contract Pipeline with Structured and Unstructured Data（他们会签名吗？使用结构化和非结构化数据预测B2B契约渠道）
主讲人2：Dr. Paul R. Messinger，Associate Professor of Marketing at the University of Alberta School of Business, Canada.加拿大阿尔伯塔大学商学院市场营销副教授。
Dr. Xin Ge is associate professor of marketing at the University of Northern British Columbia, Canada. Her research interests include constructive consumer preferences, strategic presentation of product information, market signals, and consumer behavior in virtual worlds. Her work has been published in Journal of Consumer Research, Journal of Consumer Psychology, Journal of Retailing, Journal of Business Research, Journal of Retailing and Consumer Services, etc.
Dr. Paul R. Messinger is Chair of the Service Science Section of the Institute for Operations Research and the Management Sciences (INFORMS) and was Founding Director of the University of Alberta School of Retailing. Paul is an Associate Professor of Marketing and Marketing Group Ph.D. Coordinator at the University of Alberta School of Business, and Visiting Professor at the University of Northern British Columbia. Paul has served as Vice President Sections and Societies of INFORMS and as Principle Investigator of the Research Alliance “Harnessing the Web-Interaction Cycle for Canadian Competitiveness” for the Social Science and Humanities Research Council of Canada. Paul has served on the Editorial Boards of Service Science (2016-present) and Marketing Science (1997-2015), as Guest Area Editor of Information Technology and Management (2015-present), and as guest editor for two special issues on eService for the Canadian Journal of Administrative Sciences. Paul’s research focuses on service science, emerging retail formats, consumer behavior and pricing, 3D mediated virtual worlds, e-commerce, and recommendation systems; his publication outlets include Marketing Science, Journal of Marketing, Journal of Retailing, Decision Support Systems, Journal of Economic Dynamics and Control, European Journal of Operations Research, Journal of Business Research, Information Systems and e-Business Management, Journal of Human Factors and Ergonomics in Manufacturing and Service Industries, Journal of Virtual Worlds Research, and Journal of Retailing and Consumer Services.
For more details, see http://www.business.ualberta.ca/pmessinger/.